Alternative Revenue Streams For Ghanaian Clubs
Alternative Revenue Streams?
March 2020, the world of sports was dealt a blow with suspension of majority of their activities. The suspension of sports owing to the COVID 19 meant some clubs lost their revenue generation abilities. We explore if all possible streams of revenue for clubs have been exhausted.



In the absence of the game we love, matchday and broadcasting related revenues are temporarily halted. This has us believing that Ghanaian clubs should be able to get through this period of no activity with ease. However, the media has been filled with various reports of salary cuts, issues related to unpaid salaries, likelihood of clubs going bankrupt and the overall standing of the Ghanaian Football League deteriorating.
The commercial revenue aspect of clubs involves the merchandising (shirt and mementos sales), sale of stadium name rights, various forms of advertisement and promotions. The problem within the Ghanaian football ecosystem is the absence of the requisite corporate governance structures to ensure fully benefiting from the various forms of commercial revenues. It is therefore prudent for the clubs to generate sufficient commercial revenue to remain financially stable.
In terms of generating revenue from shirt sales, it is possible for clubs to leverage on the resurgence of digital platforms or just ordinary commerce platforms to sell their memorabilia. Though some may argue, people would rather spend on food and shelter during these COVID times, it is also possible that some may want something uplifting during these times. Purchasing club memorabilia is definitely one of the ways to do this.
Though clubs are not ‘working’, this is the perfect time to restructure their business operations and attract the right sponsors. COVID19 is here to stay as some may say but if you’re branding your club the right way, you will definitely attract sponsors who are in it to stay. Ghanaian clubs may not have money but they can surely offer shelter to some who need it in these times. Helping the community the club is based in will go a long way in enhancing the image of Ghanaian clubs.
Sources: Mmob)so)Sports on HomebaseTv