The Luckiest Ghana has officially unveiled Season Three of its media campaign. The Season promises exciting rewards for players, while extending its impact to communities across the country.
Speaking at the launch, CEO of The Luckiest, Dennis Adutwum, announced that this year’s campaign will cover 100 communities nationwide, including washing bays, restaurants, hospitals, and corporate offices. He disclosed that the overall prize for the season is GH₵2.5 million, in addition to electronic gadgets, hotel stays, and other giveaways to be won throughout the campaign.
Mr. Adutwum said, “This year, we are giving as much as GH₵2.5 million to the Luckiest Ticket winners. Beyond the cash rewards, we’ll be entering communities to give away exciting prizes and support corporate social responsibility initiatives. The Luckiest is about impacting the everyday person,”
The CEO further explained that tickets range from ¢1 to GH₵5,000 and can be purchased via short code *712#. Players can also share ticket codes with friends and family, allowing multiple participants to win collectively when a ticket hits.
The National Lottery Authority (NLA) has endorsed the partnership with The Luckiest after what it describes as a thorough compliance check. According to Kwabena Opoku-Boakye, Acting Director of Marketing and Events at the NLA, revenues from the initiative will also support education, youth and sports development, and healthcare under the Authority’s Good Causes Foundation.
“We realized The Luckiest was equally committed to corporate social responsibility, so part of the revenues will be channeled into national development. This ensures that when Ghanaians participate, their money goes into good causes rather than illegal activities,” Mr. Opoku-Boakye said.
Actor and Brand Ambassador for The Luckiest, Mikki Osei Berko, expressed optimism about the impact of the campaign.
“The Luckiest is one of the greatest games because it brings smiles and happiness to Ghanaians. Come December 20, you could change your status from ordinary to extraordinary,” he said.
Season Three of The Luckiest will run until December 20, 2025, with organizers encouraging responsible play and participation strictly for individuals aged 18 and above.
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