Quick Angels Limited, the franchise holder for Burger King in Ghana, has officially strengthened its footprint in the Quick Service Restaurant (QSR) industry with the grand opening of its Haatso branch at the Center Point Mall, Atomic.
The opening ceremony, led by CEO Mr. Emmanuel Lamptey, serves as a testament to the brand’s resilience and strategic growth in a competitive market.
Addressing the press and stakeholders, Mr. Lamptey stated that the Haatso location was selected following rigorous market research that identified a significant demand-supply gap in the Atomic-Haatso enclave.
“This is our eighth branch in Ghana, and it represents our commitment to bringing international standards of food quality and service closer to the doorsteps of Ghanaians,” Mr. Lamptey stated.
The launch event underscored the modern “social-first” approach to business marketing, as dozens of influencers and content creators were invited to experience the facility.
Their presence highlighted the brand’s appeal to the Gen Z and Millennial demographics, which remain the primary drivers of the QSR economy in Accra.
Looking ahead, Quick Angels Limited is not slowing down. The CEO announced an aggressive expansion strategy that will see the brand move beyond the capital.
He said that by the end of 2025, Burger King is expected to have established a presence in Lakeside Estate, Koforidua, and the Ashanti regional capital, Kumasi, significantly increasing the brand’s national market share.
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