A non-governmental organisation, Partnered Advisory, has built the capacity of entrepreneurs under its Investor Magnet Launchpad aiming to equip them with the requisite skills set to secure investments.
The initiative delivered practical training to help entrepreneurs better understand investor expectations and strengthen their capacity to attract funding.
According to the Innovation Spark, an estimate of $121 million was raised by startups in 2024, representing a 95 percent increase from the previous year in Ghana.
However, addressing the media, the Lead Facilitator of the training, Diane Akuffo said the majority of the early-stage ventures were identified as not having adequately prepared to secure investments.
She added that this had created a gap between founders and funders, making it difficult for entrepreneurs to access investments for their entities.
“Many promising ideas struggle to receive investment not because they lack potential, but because the businesses are not presented in a manner that demonstrates readiness”, she said.
She indicated that the training sessions covered essential topics such as refining business models, identifying and avoiding red flags that deter investors, and developing compelling investment pitches.
Madam Akuffo said that the participants were guided to explore alternative funding options that go beyond traditional venture capital.
“As Ghana’s entrepreneurial ecosystem continues to grow, there is increasing recognition of the need for more than just innovative ideas. Startups must also demonstrate clarity, structure, and a solid growth strategy to attract and manage investment effectively”, she explained.
She said that the Investor Magnet Launchpad is contributing to the development of a new generation of investment-ready startups by equipping entrepreneurs with practical tools and insights.
“With sectors such as climate innovation and digital solutions on the rise, preparing founders to successfully engage with investors is becoming more critical than ever”, she d.
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