Voltic Ghana Limited, a subsidiary of Coca-Cola Beverages Africa, has introduced a new premium bottled water onto the Ghanaian Market.
According to the National Key Accounts and Commercialization Manager, Kofi Polley, Voltic Ghana’s aim is to drive business growth in Ghana.
Speaking to Joy Business, he said the company is committed to protecting the environment and reduce Ghana’s carbon footprints.
“Voltic Ghana is committed to continue supporting the marginalised communities with water replenishment programmes, for example installing of mechanised boreholes in the regions where they are mostly required”, he said.
At the event, Managing Director of Voltic (GH) Limited, Flora Jika, maintained that Voltic is proudly produced in Ghana under the highest quality standards and the company’s over 20 years of existence in the market goes to prove the brand’s consistency in upholding good standards.”
“Through this Campaign, we hope to position ourselves firmly across all market segments and niche, while giving our cherished consumers that premium experience they deserve and also fulfilling CCBA’s commitment to refreshing Africa and making the continent a better place for all”, she said
Speaking at same event, Coca-Cola’s Franchise Director for the Equatorial Africa Region, Seshnee Naidoo, said the company will deepen its relationship with relevant stakeholders in ensuring the production of quality products.
“We are very proud to be associated with Ghana and the country’s rich and diverse culture. The new brand identity for Voltic emphasises our commitment to refresh our consumers, while encouraging them to embrace their own unique richness”.
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