… as new mobile app launched at 7th edition
OmniBSIC Bank, Ghana’s fastest growing financial services provider, has signalled its growth ambitions with the seventh edition of its quarterly health walk, using the high-profile event as a platform to deepen brand engagement and launch its latest digital banking innovation.
The event – held on March 22, 2025 – at the University of Ghana Sports Stadium, attracted approximately 3,000 participants and served as the official activation of the bank’s new mobile app, reinforcing its new tagline, ‘Not Just Another Bank’.
The 12.8-kilometer walk, designed to promote both physical and financial discipline, emerged as more than just a wellness initiative.
Managing Director, Daniel Asiedu linked the theme of endurance and consistency to the bank’s broader approach to customer service and financial stability.
“The discipline required to maintain one’s health is no different from the discipline needed to achieve financial security. At OmniBSIC, we are committed to supporting both, ensuring that our customers have the right tools to build their future,” he said.
The event was carefully structured to integrate wellness with a broader corporate strategy, as OmniBSIC continues to expand its presence in Ghana’s financial sector.
With the venue extensively branded, the indigenous financial services provider used the occasion to highlight its transition towards enhanced technology-driven banking while maintaining close engagement with customers and the business community.
To reinforce its customer engagement efforts, the bank also provided exhibition booths for entrepreneurs attending the event, creating opportunities for businesses to showcase their products and services.
This served as a major business networking opportunity, featuring 100 exhibitors across various industries, including FMCGs, food and beverages, automobiles, travel and tourism, construction, clothing and fashion, and beauty products.
The initiative reinforced OmniBSIC’s role as a supporter of enterprise growth, particularly within the SME sector.
For exhibitors, the platform was an opportunity to connect with new customers and enhance brand visibility. Kofi & Ko Fashion House, a local clothing brand, expressed appreciation for the exposure the event provided.
“OmniBSIC Bank is truly investing in businesses like ours. The foot traffic at our booth was incredible, and we’ve made connections that will undoubtedly help us grow,” founder, Kofi Mensah said.
Similarly, FreshGlow Naturals, a beauty products company, credited the bank for providing a strategic avenue to showcase its latest skincare line.
“The level of engagement we received here is unmatched. OmniBSIC’s support for local businesses is evident, and we are grateful for this platform,” Chief Executive, Ama Serwaa noted.
Mr. Asiedu explained that the initiative aligns with OmniBSIC’s broader goal of supporting business growth, particularly within the SME sector, as it seeks to strengthen its position as a key partner in Ghana’s economic development.
Digital banking push
The most significant highlight of the event was the official launch of OmniBSIC’s new mobile banking application.
Designed to enhance customer convenience, the app features biometric authentication, real-time alerts, and an intuitive interface that simplifies personal and business banking.
The bank described the app as a critical element of its strategy to improve accessibility and efficiency in financial services.
“This is not just another mobile banking app—it represents a significant step forward in how we serve our customers,” Mr. Asiedu stated.
“With this innovation, we are ensuring that banking with OmniBSIC is more secure, efficient, and accessible,” he added.
He further stated that as Ghana’s financial sector becomes increasingly competitive, with fintech firms and mobile money platforms reshaping banking habits, OmniBSIC’s focus on digital banking is a strategic move to maintain relevance and expand its customer base.
“By embedding the app’s launch within this widely attended event, we have created visibility for our digital transformation efforts while reinforcing our commitment to customer-centric banking,” the MD explained.
A bank on the rise
OmniBSIC Bank’s digital expansion comes on the back of strong financial performance in 2024. The bank doubled its profit to GH¢314 million, driven by growth in operating income and increased customer deposits. It has also received key industry recognitions, including Bank of the Year (Ghana Business Standard Awards, 2024) and Best Corporate Bank, Ghana (Global Banking and Finance Awards, 2024).
Mr. Asiedu stated that with a network of 40 branches across the country, OmniBSIC is well-positioned to be a competitive force in the banking sector, as it combines traditional banking services with a strong digital footprint.
“As we continue to implement our ‘Not Just Another Bank’ strategy, OmniBSIC will continue to sustain growth, deepen customer trust, and maintain momentum in this increasingly dynamic financial terrain,” he said.
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