Hot on the heels of building some serious heat with their huge singles ‘Unruly’ with Meekz, ‘Ride’ with North London rap act Nines and most recently the Amapiano influenced ‘Nella Rose’, today the trailblazing, six-piece east London, Afro-fusion collective NSG have released their highly-anticipated debut album ‘AREA BOYZ’.
Coinciding with ’10 Years of NSG’ as the undisputed pioneers of the vibrant Afroswing genre which has dominated charts and speakers over the past few years, the 19-track album offers 16 previously unheard songs, some of which feature collaborations with some of the most exciting acts from across the world such as Cameroonian-American breakout star Libianca and long-time collaborator JAE5 on the album’s new single ‘Tonight’.
Nigerian music sensations Seyi Vibez and Odumodublvck, Ghanaian Hip-Hop act Sarkodie, French rapper MHD, and UK homegrown acts Aitch and Tion Wayne also have been featured on the album.
With Executive production from 4Play and further production from the likes ofBGRZ, Rise N Shine, Diztortion, Legendury Beatz, and Steel Banglez, the album is set to showcase the group’s one-of-a-kind artistry and sound which blends their signature fusion of laidback Afrobeats, UK and US Hip-Hop, tropical Caribbean inflections and Amapiano.
This has helped them to garner a staggering amount of streams across their releases and earned them a UK Top 10 and a slew of Top 40 hits and will no doubt catapult them to an international scale.
Speaking on the debut album AREA BOYZ, NSG said:
“Ten whole years in the making! Greatness in the making! An album which we’ve poured a lot of emotion and sacrifice into. Touring across the world and experiencing so much has led us to this point now.”
To celebrate the release of the album, NSG is set to play three special live shows starting in Leeds at Belgrave Music Hall on Saturday 21st October, then London’s Pryzm on Tuesday 24th October, and Canvas in Manchester on Thursday 26th October, along with a pop-up tour across the UK.
This follows their recent sold-out ‘Make Afroswing Great Again Show’ at Here At Outernet which saw NSG teaming up with JAE5, Steel Banglez, and Dankie Sounds to bring together some of the scene’s hottest and most influential acts such as Tion Wayne, Kojo Funds, Young T & Bugsey, Darkoo and more.
Their recent tours saw them taking their one-of-a-kind live performances to sold-out venues across Europe, Africa, and most recently Canada, and this summer they teamed up with La Fam to host an Area Boyz merch pop-up in Paris.
Best described as a brotherhood, members Kruddz, Mxjib, Mojo, OGD, Dope, and Papii Abz dominated 2021 with the release of their Headliner EP which featured stellar collaborations with Mist, Patoranking, and long-time collaborator JAE5 and showstopping performances of their summer smash hit ‘Petite’ – including that year’s MOBO Awards.
Confirming their plans for global domination, NSG says “We are not looking at a United Kingdom thing. We’re looking at a global thing.”
With over 730 million streams under their belts, sold-out tours across the world, and now the release of their hotly-anticipated debut album, they are already well on their way.
STREAM AREA BOYZ HERE
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