Norwalk Brands LLC, a leader in premium natural personal care products, has announced a strategic partnership with Naasakle International, owner of beloved shea butter brands Eu’Genia and Mother’s Shea.
This strategic move significantly expands Norwalk’s presence in the premium shea and natural ingredients market, bringing two highly respected brands with dedicated followings into its fold. Eu’Genia and Mother’s Shea boast a rich heritage and commitment to ethical sourcing.
Featured on QVC and proudly carried by premium retailers like Macy’s and JCrew, the brands offer a range of luxurious shea butter-based body care products known for their efficacy and decadent textures.
“We’re thrilled to partner with Naasakle and its celebrated brands,” said Ekow Archer, CEO and Co-founder of Norwalk Brands LLC.
“Eu’Genia and Mother’s Shea share our dedication to natural ingredients, sustainable practices, and creating products that truly nourish the skin. This partnership strengthens and allows us to reach a wider audience who values the unique benefits of shea butter.”
The strategic partnership aligns perfectly with Norwalk Brands’ commitment to sustainable sourcing.
The company has a long-standing partnership with Ghanaian communities, ensuring fair trade practices and supporting the economic empowerment of women shea nut gatherers.
This dedication extends to Naasakle International (NSI), known for its responsible sourcing practices in Ghana.
“We’re excited to join forces with a company that shares our values and passion for shea butter,” said Naa-Sakle Akuete, founder of Naasakle International.
“Together, we can continue to deliver high-quality, ethically sourced products that nourish both skin and communities.”
The partnership marks a significant step in Norwalk’s growth strategy and solidifies its position as a leader in the premium shea butter and natural ingredients market. With the combined expertise and resources of both companies, the future looks bright for Eu’Genia, Mother’s Shea, and other brands within Norwalk’s portfolio as they continue to offer consumers luxurious, sustainable, and effective skincare solutions.
Norwalk Brands LLC is a leading manufacturer of premium natural personal care products. Founded on a commitment to natural ingredients and sustainable practices, the company offers a wide range of products for the body, hair, and home.
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