Ghanaian rapper M.anifest opined on what is takes to get people buy into one’s music talent and invest in them.
In a conversation with DJ Slim on Daybreak Hitz, M.anifest emphasised that having talent is not enough to be successful as a musician.
“Nobody is going to support you just because you’re dope, they’re supporting you because you’re dope and potentially can make money,” he said.
He also highlighted the disparity between Ghana’s music industry and other creative fields.
“Globally, people are doing amazing things, even the visual arts world in Ghana is going to reach incredible heights when it comes to business, but the music is always lacking in that regard,” he said.
M.anifest identified some of the challenges facing the music industry.
“In terms of the music industry side, we dey back. I’ll just say it plainly and honestly. We haven’t reached any respectable levels for the kind of place where we for dey, like as both as a country and also to honor the kind of talent that we have,” he noted.
He emphasised the need for creatives to be more serious-minded and for the industry to be more tangible.
“Obviously, the infrastructure thing is a huge thing, but I’m also putting the honest on us as creatives to also be a bit more serious-minded… Industry should be tangible. We haven’t created a very lucrative infrastructure for the business, both lucrative and also beneficial to the consumer,” he explained.
M.anifest concluded by emphasizing the importance of good ideas and hard work.
“Money doesn’t bring good ideas, good ideas bring money… All of us for be more serious. That’s how we have to what do, we’re always making excuses, we are always like talking about problems, we are not talking about it ,just like is an actual industry,” he further noted.
M.anifest’s interview with DJ Slim offers an insightful look at the challenges facing Ghana’s music industry.
His emphasis on entrepreneurship, tangible infrastructure, and serious-mindedness serves as a call to action for creatives and industry stakeholders.
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