Fully AI-generated music now constitutes 28% of all tracks delivered to Deezer each day, according to new data from the French streaming service.
Deezer says it now receives over 30,000 fully AI-generated tracks daily, marking a sharp increase from the 20,000 figure it reported in April and the 10,000 it disclosed in January when it first launched its proprietary AI detection tool.
According to the platform, up to 70% of plays for these fully AI-generated tracks have been detected as fraudulent, with the company filtering these streams out of royalty payments.
Although fully AI-generated music currently accounts for only around 0.5% of all streams on Deezer, the platform believes the primary purpose of uploading these tracks is fraudulent activity rather than genuine creative expression.
Deezer’s new numbers imply that it receives around 107,000 new tracks each day in total. That’s in the same ballpark as data issued by Luminate earlier this year, which indicated that approximately 99,000 new ISRCs were being delivered to platforms every 24 hours.
(Indeed, the difference between the two numbers could represent the growth in volume of ‘AI slop’ hitting services in 2025.)
“Following a massive increase during the year, AI music now makes up a significant part of the daily track delivery to music streaming and we want to lead the way in minimizing any negative impact for artists and fans alike,” Alexis Lanternier, CEO of Deezer, said today (September 11).
Deezer says it has been removing fully AI-generated content from algorithmic recommendations and excluding it from editorial playlists since January, via its patented AI detection tool.
The firm says its system can detect 100% AI-generated music from popular models including Suno and Udio, both of which are currently facing copyright lawsuits from the three major music companies.
In June, MBW reported on several AI-generated ‘artists’ with substantial numbers on Spotify, including AI country act Aventhis, who’d racked up more than a million monthly listeners on the service.
Aventhis’ monthly listener number on Spotify has since halved to 520k.
Still, we’ve been tipped off about other seemingly AI-generated acts doing a roaring trade today: check out Blow Records, with 1.7 million Spotify monthly listeners; its biggest track has more than 11 million plays.
Deezer rolled out its AI tagging system in June, clearly displaying to users which albums include fully AI-generated tracks.
The company claims to be the only streaming provider to tag 100% AI-generated content and exclude it from recommendations.
“Our approach is simple: we remove fully AI-generated content from algorithmic recommendations and we don’t include it in editorial playlists,” said Deezer’s Lanternier today.
“This way we ensure the impact on the royalty pool remains minimal, while providing a transparent user experience.”
The surge in AI-generated music comes at a time when the music industry is grappling with the implications of generative AI technology.
According to a CISAC and PMP Strategy study that included Deezer’s participation, nearly 25% of creators’ revenues could be at risk by 2028, potentially amounting to €4 billion.
Deezer has been among the most aggressive streaming services in detecting AI-generated content, building on its broader efforts to combat low-quality uploads.
The platform previously launched an “artist-centric” payment model with Universal Music Group in 2023 and reported deleting 26 million “useless” tracks as part of those efforts.
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