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Joy Prime’s BMPS rebrands as ‘The Brotherhood’; returns on October 23

Tue, Oct 21 2025 2:50 PM
in Ghana General News
joy primes bmps rebrands as the brotherhood returns on october 23
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Joy Prime’s BMPS rebrands as ‘The Brotherhood’; returns on October 23

Joy Prime is set to relaunch one of its most talked-about men’s talk shows with a new name and an expanded vision. 

Formerly known as BMPS, the show has been rebranded as The Brotherhood, reflecting a stronger focus on unity, openness, and honest conversations from a man’s perspective.

Premiering on Thursday, October 23, at 9:00 p.m., The Brotherhood promises to retain the engaging discussions that made its predecessor popular, while introducing fresh viewpoints that mirror the changing realities of men in today’s world.

The show will once again be hosted by Kofi Hayford, the seasoned broadcaster, MC, entertainment journalist, and voice-over artist. Known for his charisma and energy, Kofi will steer conversations that are both thought-provoking and relatable.

The Brotherhood will explore a wide range of topics that influence men’s everyday lives, including personal style, grooming, career development, financial growth, love, and relationships. It also intends to tackle broader social issues and how they shape men’s thoughts, choices, and interactions.

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According to Joy Prime, the idea behind The Brotherhood is to delve deeper into the mindset of men, shedding light on their struggles, dreams, fears, and ambitions. The show aims to break stereotypes and challenge long-held assumptions by giving men a platform to speak candidly about their realities.

What sets The Brotherhood apart is its diverse lineup of guests drawn from various backgrounds. From industry experts and public figures to everyday men with powerful personal stories, each episode will highlight different dimensions of the male experience. The show’s goal is to create a space where men can share openly while encouraging society to listen, learn, and engage.

Joy Prime has built a reputation for producing content that addresses real issues, and The Brotherhoodseeks to take that further. The rebranding of BMPS is more than a name change; it represents a renewed commitment to fostering community, support, and authenticity among men.

With anticipation building ahead of its return, fans of the original show can expect raw, honest, and impactful conversations, presented with Kofi Hayford’s trademark wit and warmth.

Joy Prime invites viewers, both men and women, to tune in and be part of this engaging and necessary dialogue when The Brotherhood premieres this Thursday at 9:00 p.m. on Joy Prime.

Joy Prime’s BMPS rebrands as ‘The Brotherhood’; returns on October 23

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