The air at the Ecobank office in Tema Community 7 Traffic Light was thick with excitement, anticipation, and the buzz of successful deals as the 2025 Ecobank-JoyNews Habitat Fair concluded its exhilarating three-day run today, July 27.
Billed as “Ghana’s biggest home and property showcase”, the event lived up to its promise, culminating in a flurry of activity, unprecedented discounts, and a clear path to homeownership for hundreds of attendees.
From its opening on Friday, July 25, to its grand finale, the fair transformed the Ecobank premises into a vibrant hub for all things real estate and home improvement.
Visitors explored a comprehensive array of offerings, from the latest in building materials and eco-friendly roofing solutions to exquisite interior décor and cutting-edge smart home technologies.
The final day was a true celebration of “JOY”, as eager patrons seized last-minute opportunities.
Exhibitors, ranging from leading real estate developers to suppliers of finishing materials like plumbing and furniture, offered an array of exciting deals.
Many developers provided exclusive on-the-spot discounts, with some offering mouthwatering and jaw-dropping high percentages off initial deposits or even the total purchase price for properties ranging from affordable units to luxurious residences.
Ecobank, a co-host of the fair, stood out as a beacon of hope for aspiring homeowners.
Their dedicated mortgage specialists were on hand throughout the day, providing personalised consultations and guiding attendees through flexible and competitive financing options.
These rates are notably more favourable than what many might find through conventional market channels.
“I honestly didn’t think I could afford a home right now,” confessed delighted attendee Kwesi Boafo, clutching a mortgage pre-approval letter. “But the discounts here, combined with Ecobank’s flexible plans, have made my dream a real possibility. This fair is a game-changer!”
The fair wasn’t just about transactions; it was an immersive experience.
Engaging workshops and interactive seminars ran continuously, covering vital topics such as navigating land acquisition challenges (a perennial concern in Ghana), understanding property law, leveraging sustainable building practices, and even interior design trends.
These sessions empowered attendees with crucial knowledge, turning abstract dreams into actionable plans.
Adding to the festive atmosphere, various fun activities kept spirits high.
Live demonstrations of new construction technologies, interactive product showcases, and even raffle draws for home improvement vouchers contributed to the lively ambience.
The synergy between exhibitors, financial institutions, and the public, including uniformed security service personnel seeking home solutions, created invaluable networking opportunities, fostering new partnerships and collaborations within Ghana’s burgeoning real estate sector.
The overwhelming success of the Ecobank-JoyNews Habitat Fair underscores the persistent demand for housing in Ghana.
The nation currently faces a housing deficit estimated at 1.8 to 2 million units, a challenge exacerbated by rapid urbanisation, population growth, and the high cost of construction, which is heavily reliant on imported materials.
Events like this fair play a pivotal role in bridging this gap by directly connecting developers with buyers and providing accessible financing solutions.
As the curtains closed on this year’s edition, the palpable joy and satisfaction of attendees were evident.
The Ecobank-JoyNews Habitat Fair has once again proven its significance as a catalyst in Ghana’s housing sector, empowering individuals to move from “Dream it” to “Own it” and ultimately, “Live it”.
The positive impact of this year’s fair is expected to ripple through the real estate market, fuelling further investment and bringing more Ghanaians closer to realising their homeownership aspirations.
Below are some captivating photos that captured scenes at the 2025 Ecobank-JoyNews Habitat Fair in Tema.
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