Before TikTok and Instagram dominated the Ghana advertising scene, Dulcie Boateng was experimenting with the idea on Snapchat. Her actions rewrote the influencer playbook as we know it, catapulting her to the top of the country’s influencer culture.
The blueprint for life-changing money isn’t as complicated as it seems. Dulcie Ewuraama Afriyie Boateng cracked it early. “You have to be very calculated, it’s always the simple things,” she says. By combining immersive content, authenticity, and sharp strategy, the social media star discovered the secret to generating unlimited earning potential online. Seven years later, her observation has paid off and inspired thousands in the process.
Back in 2017, the social media landscape was different from what it is today. But even then, it was full of opportunity, and Dulcie Boateng moved fast to seize it. Before becoming Ghana’s highest-paid influencer, signing lucrative deals, and launching Porials Pitch–now West Africa’s biggest shopping event–Dulcie already mapped out how to transform Snapchat into the ultimate cash machine.
Where others used Snapchat for mere fun, Dulcie turned it into a chessboard. This power play led her to nurture an identity that capitalized on what made Snapchat unique: ephemeral content, Snap Map, Geofilters, and the youthful culture around it, and so forth. The app served as the perfect tool to amplify her first hustle–selling clothes for commission. In no time, Dulcie introduced a convincing style of advertising on Snapchat, laying the groundwork for influencer campaigns, brand ambassadorships, and real-time selling strategies.
The result? Dulcie’s reign on the app is almost eternal, to the point she is essentially royalty, hence the title, “Queen of Snapchat.” Today, she attracts partnerships and sponsorship from some of Ghana’s biggest businesses, including Absa Bank, Woodin, Hollard Insurance, TECNO, Bolt, JAC Motors, Pizzaman-Chickenman, Clozar Africa, and more.
Dulcie Boateng went from financially vulnerable to invaluable in a couple of years. She has mastered the art of monetizing her passions. Today, her Snapchat account isn’t just a channel–it is a cash cow, powered by deals that many can only dream of. While others used Snapchat to pass time, Dulcie used it as a template for societal impact, and this is just the beginning for the young mogul.
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