Independent Media Caucus for Development (IMCD) is an association of media persons formed to champion the cause of development in the Central Region.
The association seeks to offer objective reportage on leadership at every level from local to national.
The association uses various methods to assess quality leadership in terms of development, community peace, security and sanitation through covert and overt surveys, opinion polls, interviews, intelligence gathering, etc.
IMCD has been monitoring the various political activities within some constituencies of the Central Region including Agona West.
This survey was done to assess the positive impact of various programmes/projects being done by the prospective parliamentary aspirants of the governing New Patriotic Party (NPP) in Agona West.
“We’ve observed that most of these programmes and activities done by such groups and individuals are aiming at attracting public attention for political gains.”
“We have observed that there are about four (4) different camps or groups, namely Team Cynthia Mamle Morrison (CMM), Team Chris Arthur of Chris Cares Foundation (CCF), Team Benjamin Yamoah (BY) and Team Kojo Addo) within NPP in Agona West.
“However, based on their work, effectiveness and public interest, the survey revealed that the contest is between at the main two (2) contenders in the upcoming parliamentary primaries in February 2024, namely Team Cynthia Mamle Morrison vs. Team Chris Arthur.
From our observation, the other two camps are not putting up any significant input in the race, hence our attention on them was very little.
The survey is based on the three main perceptions of impactful campaigning. Human Development, Public Acceptance and Party Acceptance.
| Team | Human Development Perception | % | Public Acceptance Perception | % | Party Confidence Perception | %(Aprox.) | Raw Score | Percentage (%) | Marks |
| Sample Space | 800 non- delegates | 800 non-delegates | 450 delegates | 2,050 | 100 | ||||
| Cynthia Morrison (CMM) | 251 | 31.375 | 221 | 28.125 | 72 | 16.00 | 544 | 26.5365854 | 2nd |
| Chris Arthur (Chriscares) | 471 | 58.875 | 487 | 60.875 | 271 | 60.22 | 1,229 | 59.9512195 | 1st |
| Benjamin Yamoah (BY) | 43 | 5.375 | 31 | 3.875 | 9 | 2.00 | 83 | 4.04878049 | 4th |
| Kojo Addo | 30 | 3.75 | 54 | 6.75 | 16 | 3.55 | 100 | 4.87804878 | 3rd |
| Undecided | 5 | 0.625 | 7 | 0.875 | 82 | 18.22 | 94 | 4.58536585 | |
| Total | 800 | 100 | 800 | 100 | 450 | 100 | 2,050 |
From the table above, it shows that out of 800 people selected and interviewed in Agona West who are not delegates but have voted in general elections, 251 have the perception that Cynthia Morrison has helped in terms of human development.
471 respondents out of the 800 have the perception that Mr. Chris Arthur has helped in terms of human development.
Mr. Benjamin Yamoah got 43 people, while Mr. Kojo Addo got 30 people in terms of human development within the Agona West constituency.
Out of another 800 people interviewed, 221 believed that Cynthia Morrison is accepted by the general public.
487 believes that Mr. Chris Arthur has general public acceptance. 31 and 54 people for Mr. Yamoah and Kojo Addo respectively in terms of public acceptance. 7 people however are undecided.
Again, out of 450 NPP delegates contacted through various means including face-to-face conversation, telephone calls conversations, WhatsApp platforms, meetings and other covert intelligence gathering methods, 72 openly believe that Cynthia Morrison is a good candidate to lead in the 2024 parliamentary elections.
271 however believes that Mr. Chris Arthur is their choice. 9 delegates prefer Mr. Benjamin Yamoah while 16 delegates like Mr. Kojo Addo to lead.
82 delegates who were interviewed did not disclose their preferred parliamentary candidate but were quick to say that they need change.
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