Nana Oye Bampoe Addo, the Deputy Chief of Staff (Administration), says the ongoing economic stabilisation is beginning to restore confidence among businesses and investors.
She said this was creating renewed space for small and medium-sized enterprises to plan, expand and create jobs.
Ms Bampoe Addo was speaking at the 2026 edition of an annual appreciation dinner organised by Yadaba Communications in Accra.
She said early signs of macroeconomic improvement under the current administration were helping to reset the business environment after a prolonged period of strain.
She pointed to easing inflationary pressures, which fell to 5.4 per cent in December 2025 from 54.1 per cent in 2022, and to improving fiscal discipline and rising public confidence as indicators that conditions were gradually becoming more supportive for enterprises.
These developments, she noted, were critical for entrepreneurs and businesses seeking stability to make longer-term decisions.
“Economic stability fosters trust. It reassures businesses that planning, expansion and job creation are once again possible, and it strengthens the partnership between the public and private sectors as co-drivers of growth,” she said.
She noted that while such firms accounted for over 80 per cent of private sector employment, many struggled less because of weak ideas or capacity than because of limited opportunity.
Ms Bampoe Addo said there was growing importance of the communications, media, and digital sectors in the economy, describing strategic communication as an enabling infrastructure rather than a peripheral function.
She noted that government initiatives, including expanded digital infrastructure, skills development programmes and support for technology-enabled enterprises, were intended to strengthen Ghana’s digital economy and creative ecosystem.
Ms Bampoe Addo encouraged businesses such as Yadaba Communications and their peers to innovate responsibly, adopt emerging technologies, and explore partnerships that align public and private interests.
She challenged corporate and institutional clients to deepen relationships with local firms by expanding the scope of work entrusted to them.
Mr Kenneth Kwamina Thompson, the Board Chairman of Yadaba Communications, said the annual appreciation dinner had evolved from a small gathering in early 2023 into a larger event.
He urged companies to remain relentlessly customer-focused, attentive to detail and open to the disciplined use of technology, arguing that professionalism and consistency left “no room for excuses.”
The evening also featured the official launch of Nvame, a general consultancy and business development firm.
Marcia Kafui Akutor, the Chief Executive Officer of Nvame, said the consultancy was designed to contribute to more rigorous documentation and telling of African and Ghanaian stories, particularly in business, policy and public life.
Ms Akutor argued that while Africa generated significant economic and social activity, much of it remained under-documented or poorly contextualised, limiting understanding both within the continent and beyond.
“Nvame seeks to address this gap by providing structured, credible and locally grounded narratives,” she added.
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