Mzbel has disclosed that her entry into music industry was by accident, a reason she was not able to properly brand her craft.
The Ghanaian hiplife artiste told Kwame Dadzie during a discussion on Joy FM that she lost out on a number of opportunities because her brand was not put together well.
According to her, it was even one of the reasons she has not won any award, twenty years after being in the music industry.
“I am not blaming anybody. I think it is the branding.
If I were starting music today, I would put more effort in my branding. The branding wasn’t put together well. I was just put out like that, no proper branding. I would go on radio and say anything, put on any outfit, go where I am not supposed to,” she said.
She cited Becca as a female artiste who was well-branded by Kiki Banson for the music business. She therefore advised that up and coming female artistes should not repeat her mistake by pay particular attention to brands.
Mzbel, who shot into the limelight in 2004 with her maiden album ‘Awoso Me’, became the biggest female artiste during her prime.
She was also very popular in other African countries including Nigeria, Liberia, Ivory Coast, Kenya, among others.
However, while she admits she had her flowers from those countries, she claims her own country, Ghana has not celebrated he with any award.
Known for her outspoken nature, also said she has not retired from music. She is working on a new song that addresses bad friends.
She is known for songs like 16 Years, Awoso Me, Yopoo, Edey Be, Twe Ma Me, Braa Fiifi and My Bonnet.
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