Fet Auto Company Limited has officially unveiled the Howo Max Tractor in Ghana, introducing a high-performance vehicle designed to meet the demands of businesses and industries requiring reliable transportation solutions.
The launch, held in Accra, showcased the tractor’s advanced features, durability, and efficiency, positioning it as a strong competitor in the commercial vehicle sector.
Established in 2006, Fet Auto Company Limited has grown into a major player in West Africa, operating in Ghana, Sierra Leone, and Guinea, with five branches and nearly 200 local employees in Ghana alone.
The Managing Director of Fet Auto Company Limited, Williams Wiredu, emphasized the company’s dedication to delivering high-quality automobiles suited for Ghana’s terrain and business needs.
“The Chinese trucks we have in the market are all manual but this truck is automatic, M 16, which is 14 gears, 12 forward and 2 reverse. The engine is very powerful, last longer, and can contain African terrain and the weather”, he said
A client from Maripoma Enterprise Limited, Ernest Hammond, praised Fet Auto Company Limited, for their distinct products and services over the years in the Ghanaian market.
“We have bought a lot of trucks from them, and I must report that, the trucks are still working and they are still hard on the field. So it starts from the negotiations, and then the sales happens, then you pick up at delivery. Their after sales service is always ready”.
The introduction of the Howo Max Tractor is expected to diversify Ghana’s automobile market, providing businesses with more options for efficient and dependable transportation.
Chairman of FET AUTO, Zhang Yifeng said since its establishment in 2006, the company has always adhered to the original intention of “rooted in Africa, serving Africa”.
“In 2018, our company officially established a strategic partnership with Sinotruk, working hand in hand to write a story of win-win cooperation in Ghana”.
He pointed out that the company has not only built and operated five branches in Ghana, but also set up sales companies in Sierra Leone and Guinea, with more than 800 core customers and an annual supply of nearly 1,000 sets of heavy truck equipment.
“From mines to ports, from roads to construction sites, Sinotruk vehicles sold by us have become an indispensable “steel force” in Ghana’s infrastructure construction. We have 18 years of experience in localization management, built a full life cycle service system covering pre-sale, sale and after-sales, and won the reputation of “trusted partner of Ghana customers”, he said.
According to him, all the achievements are inseparable from the support of Sinotruk Group in technology, supply chain and after-sales service, and more importantly, the trust and tolerance of Ghanaian customers and partners.
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