Guinness officially launched its newest platform, ‘Smirnoff In The Mix’, with a high-energy, invite-only house party that delivered a night of unforgettable flavour, sound, and mystery.
Held in Accra, the first edition of Volume One set the tone for a new kind of party experience built around sound, connection, and the creative power of DJs.
At the center of the experience was the surprise headline act: DJ Lord OTB, two-time Best DJ of the Year, who lit up the venue with a masterful set. Known for pushing boundaries with genre-fluid sets and flawless transitions, DJ Lord OTB commanded the room with a performance that was equal parts raw, rhythmic and electric. His set transformed the intimate house-party-style venue into a bold celebration of sound and self-expression.
Smirnoff In The Mix is a platform that champions the DJs who move culture forward not just with music, but also uplift every party experience. This initiative is a natural evolution of Smirnoff’s longstanding support for the DJ community in Ghana, building on years of collaboration through partnerships such as the Guinness Ghana DJ Awards.
‘Smirnoff In The Mix’ gives DJs a platform to shine, connect with their fans in meaningful ways, and reimagine what a party can feel like
This debut marks the beginning of a bold new chapter for Ghana’s party culture to spotlight the sound curators, the party shapers, and the community builders behind every unforgettable night.
The next ‘Smirnoff In the Mix’ experience will unveil a new DJ, a new sound, and a new coded location.
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DISCLAIMER: The Views, Comments, Opinions, Contributions and Statements made by Readers and Contributors on this platform do not necessarily represent the views or policy of Multimedia Group Limited.
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