With only days remaining until December, the Ghana Tourism Authority (GTA) has deployed a large-scale, high-visibility publicity blitz across Accra to solidify the city’s status as the destination of choice for the holiday season.
This extensive campaign is part of the government’s broader strategy to use the “Black Star Experience” as a strategic tool to showcase Ghana’s vast tourism potential to the world.
The campaign features a dramatic installation of telescopic flags and strategically placed billboards throughout the capital, ensuring that the festive atmosphere is palpable to both residents and international visitors.
Accra Transforms: The Visibility Blueprint
The GTA’s aggressive public advertising initiative is designed to ensure that the “December in GH” festivities are unavoidable, placing Ghana “at the heart of the global festive spotlight.”
The visibility campaign blankets critical arteries and high-traffic nodes across Accra, demonstrating a meticulous plan to reach diverse audiences, including travelers arriving by air, local commuters, and tourists staying in key hospitality zones.
Key locations where the festive spirit is being amplified include:
- The Airport Roundabout and the stretch leading up to the Airport Police Station.
- Major institutional areas, specifically along the main road at the Ministry of Foreign Affairs.
- Hospitality and leisure hubs such as the Lancaster Hotel, La Palm Royal Hotel, and the Laboma Beach Road.
Heritage, Music, and Unforgettable Experiences
The GTA Chief Executive Officer, Maame Efua Houdjeto, stated that the comprehensive rollout serves a dual purpose: promoting Ghana’s local culture and building anticipation for the month-long schedule of events.
“This extensive rollout not only reflects GTA’s commitment to promoting tourism and local culture but also serves as a prelude to a December filled with music, heritage, and unforgettable experiences,” she noted.
The December in GH calendar is packed with events targeting the diaspora and the global youth market, including music festivals, cultural excursions to historical sites (such as the Cape Coast and Elmina Castles), and pan-African dialogue sessions. These events align directly with the government’s aim to use the diaspora community to market Ghana globally.
Maame Efua Houdjeto underscored the successful mobilization efforts, adding:
“GTA’s visibility campaign ensures that December in GH will be celebrated in grand style, putting Accra—and Ghana—at the heart of the global festive spotlight.”
This year’s promotional drive builds on the success of similar campaigns in previous years, which have proven to be a highly effective strategy for boosting tourism receipts and positioning the country as a leading African destination for culture and leisure travel.
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