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Ghana to capitalize on World Cup to attract investment into sports tourism – Kofi Adams

Fri, Dec 12 2025 4:28 PM
in Ghana General News, Sports
ghana to capitalize on world cup to attract investment into sports tourism kofi adams
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Ghana to capitalize on World Cup to attract investment into sports tourism - Kofi Adams

Minister of Sports and Recreation, Kofi Adams, has opened up on plans to leverage Ghana’s qualification for the World Cup in the USA to foster a stronger partnership between the two countries.

At a networking reception hosted by the U.S. Embassy in Accra, aimed at fortifying the longstanding relationship between Ghana and the United States, Adams highlighted the multifaceted partnership aimed at boosting the sports industry in Ghana.

The event, in honor of the Deputy Assistant Secretary for West Africa, Mr. William Stevens, underscored shared commitments to education, sports, trade, and cultural exchanges.

Addressing an audience of distinguished guests, including U.S. diplomats, Ghanaian officials, and representatives from various sectors, the Hon. Minister emphasized the enduring nature of Ghana-U.S. relations, which have evolved since the establishment of diplomatic ties in 1957. He pointed out that the partnership is rooted in mutual respect, shared values, and a practical, people-centered approach.

Education as a Cornerstone of Partnership

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One of the key pillars of this relationship is education. Hon. Adams noted that over 9,000 Ghanaian students are currently enrolled in U.S. institutions for the 2023–2024 academic year, reflecting Ghana’s commitment to human capital development and the global appeal of American higher education. These students serve as “living bridges,” gaining skills and exposure that benefit Ghana’s growth in science, technology, governance, and innovation.

The Minister called for deeper collaborations through joint research, university partnerships, and diaspora mentorship programs to enhance knowledge transfer and economic development.

Sports as a Platform for Cultural Exchange

Sport, particularly football, remains a vital link between the two nations. Ghana and the United States have shared memorable moments on the world stage, especially during past World Cups. Looking ahead to the 2026 FIFA World Cup, Ghana’s participation will see two matches hosted in U.S. cities Boston and Philadelphia both home to significant Ghanaian diaspora communities. Hon. Adams highlighted these venues as opportunities to leverage sporting events for economic and cultural engagement, fostering partnerships with business leaders, educational institutions, and diaspora entrepreneurs.

Economic and Trade Relations

Trade between Ghana and the U.S. has seen remarkable growth, with bilateral trade reaching approximately $3.8 billion in 2024. U.S. exports to Ghana totaled around $968 million, while imports from Ghana stood at about $1.2 billion, signaling robust demand for Ghanaian goods and services. Ghana’s broader trade portfolio is equally impressive, with exports totaling $16.9 billion in 2023, driven by diversification and strategic positioning within the African Continental Free Trade Area (AfCFTA).

Ghana aims to capitalize on global platforms like the World Cup to attract U.S. investment into sports tourism, creative industries, and technology. The country is also committed to domestic reforms, including sports development models inspired by global best practices, to support youth talent and social mobility.

A Forward-Looking Partnership

Concluding his remarks, Hon. Adams stressed that the Ghana-U.S. relationship must continue to evolve through practical actions and strategic collaborations. He expressed optimism about deepening ties in education, sports, trade, and culture, emphasizing that these pathways are interconnected and vital for mutual growth.

As Ghana positions itself as a gateway for investment, innovation, and cultural exchange in West Africa, the partnership with the United States remains a cornerstone of the country’s development agenda.

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