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From Regulator to Retailer: How Sam George became DSTV’s new Sales Rep

Fri, Oct 3 2025 9:45 AM
in Ghana General News
from regulator to retailer how sam george became dstvs new sales rep
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Sam George

Once upon a time in the Republic of Uncommon Sense, a warrior arose. His name was Hon. Sam Dzata George. With the sharp sword of “consumer interest,” he charged at DSTV, vowing to slash subscription fees like a vendor slicing pawpaw. The people cheered. Football fans blew vuvuzelas. Mothers blessed him with prayers.

But this Republic loves plot twists. When the warrior returned from the battlefield, he wasn’t brandishing DSTV’s head. Instead, he held flyers. His proclamation? “DSTV has launched exciting new packages!” Suddenly, the warrior of regulation looked suspiciously like the brand’s new marketing manager.

The people froze. Then the memes came. One read: “When a frog jumps in broad daylight, either it is chasing a title… or running from hunger.” Another showed Sam George in a DSTV-branded polo with the caption: “Meet our newest Customer Care officer.”

But behind the comedy was confusion — the kind that makes citizens squint at their bills. According to Sam George, if you are on Compact+ paying GHS 570, from October 1st you could downgrade to Compact at GHS 380 and still be upgraded back to Compact+. In other words, pay less, enjoy more. Magic!

DSTV Ghana, however, insisted otherwise. Their communique said: if you’re already on Compact+ paying GHS 570, you’ll instead be bumped up to Premium, worth GHS 865. No downgrades, no loopholes, just a straight move upward.

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Two voices. Same stage. Different lyrics.

At a press conference, journalists asked DSTV’s global CEO whether he agreed with all of Sam George’s claims. The minister turned, the CEO mumbled “yes,” and the people still scratched their heads. Was this genuine agreement, or the kind of “yes” you mutter at a funeral when the preacher asks if you’ve been blessed by the sermon?

Meanwhile, chop bars became think tanks. “Why won’t I just downgrade, pay less, and still be upgraded?” one man asked, banging his calculator. “DSTV will collapse under downgrades!” Another shook his head, convinced DSTV was simply playing promo tricks they’ve run for over a decade.

What’s certain is that citizens don’t trust either version. Was this a genuine reduction? A shiny promo? Or just much ado about nothing?

And the optics didn’t help. With flyers in hand, Sam George looked less like a regulator and more like a salesman rehearsing his sales pitch. The elders put it best: “He who fights for the people but eats with the company will soon chew both bones and insults.”

So here we are. Once a warrior, now a salesman? Or perhaps both? Only the next DSTV invoice will tell. Until then, keep your calculators ready and your memes loaded.

Jimmy Aglah,
Republicofuncommonsense.com

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