Fidelity Bank Ghana has successfully hosted the third edition of the Orange Market, partnering once again with the renowned Accra Goods Market.
The event, held at Enclave Gardens, provided a vibrant, high-traffic commercial platform for 40 young entrepreneurs to showcase their wide range of locally made products, innovative services, test their business models, and generate direct revenue.
The Orange Market is a flagship access-to-market initiative under the Fidelity Young Entrepreneurship Initiative (FYEI), specifically supporting beneficiaries of the Orange Corners Innovation Fund (OCIF), a programme run in partnership with the Embassy of the Kingdom of the Netherlands.
Orange Market forms part of Fidelity Bank’s broader commitment to helping young businesses move beyond access to funding toward sustainable growth through market access and visibility.
Since its launch in 2024, the Orange Market has rapidly scaled its impact. From hosting 35 entrepreneurs in its inaugural edition, to 20 in the second, this third edition saw a record 40 youth-led businesses take centre stage, bringing the total number of market opportunities created to 95 in just two years.
Speaking on the significance of the initiative, Head of Partnerships, Sustainability and CSR at Fidelity Bank, Nana Yaa Afriyie Ofori-Koree, highlighted the importance of connecting entrepreneurs with real commercial opportunities.
“We realised early on that providing funding, capacity building, training, and certification is incredibly important, but it is simply not enough if these brilliant businesses do not have a market to sell to,” she stated.
“The Orange Market was created to solve exactly that problem. By partnering with established, proven platforms like The Accra Goods Market, which have spent over ten years mastering the art of connecting vendors with consumers, we are giving our young entrepreneurs a massive commercial advantage.
“Our goal is to continuously expand this initiative, introducing our beneficiaries to diverse, high-value platforms where they can compete, scale, and build resilient brands.”
The partnership with The Accra Goods Market for the last two editions has proven highly synergistic, blending Fidelity Bank’s pipeline of well-structured, investor-ready start-ups with a ready-made, enthusiastic consumer base.
Makafui Ayimey, Founder of The Accra Goods Market, highlighted the power of this collaboration:
“For over a decade, The Accra Goods Market has been passionate about creating spaces where local businesses can thrive and connect directly with the community,” Mr Ayimey noted.
“Partnering with Fidelity Bank for the Orange Market has been phenomenal because the entrepreneurs coming through are exceptional.
“They are structured, innovative, and ready for the market. This collaboration proves that when corporate institutions and ecosystem builders join forces, we can create an unparalleled launchpad for the next generation of Ghanaian business leaders.”
The 40 businesses featured at the 3rd Orange Market spanned diverse sectors, including agribusiness, sustainable fashion, tech-enabled services and creative arts.
Through the FYEI, these entrepreneurs have already received patient capital, expert mentorship, and rigorous business training.
The Orange Market now ensures they have the visibility and cash flow required to survive the critical early stages of business growth.
By moving beyond traditional banking to actively engineering market opportunities, Fidelity Bank continues to solidify its reputation not just as a financial institution, but as a holistic, end-to-end partner for Ghana’s most promising young entrepreneurs.
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