The Local Organising Committee (LOC) for the 2023 African Games has launched an official song for the multi-sport event scheduled for March 2024.
There was pomp and pageantry at the event held at the World Trade Centre in Accra over the weekend as diplomats from the various embassies, consulates, and missions graced the ceremony.
Others present were heads of sporting federations, high-profile officials from the Ministry of Youth and Sports, the National Sports Authority (NSA), as well as the general public.
The melodic song titled; “Experience the African Dream” was composed by 43-year-old Ghanaian musician and songwriter, Ebenezer Crassie, a.k.a, Oshogbo, C.E.O of Music Klinic, and fine-tuned by legendary highlife musician and President of the Musicians Union of Ghana, Bessa Simons.
A cultural troupe backed by Bessa Simons band performed the theme song to herald the launching with a an awesome rendition.
The Chairman of the LOC, Dr Kwaku Ofosu-Asare emphasised the importance of theme songs as tools that evoke passion and build anticipation, and urged the media to give the song adequate air-time promotion.
“The theme song is the soul of the African Games, and it is expected to evoke passion and draw following,” Dr Ofosu-Asare noted.
“I am pleading with the media to give the song the needed publicity as we promote it on various media platforms,” he admonished.
The competition to select the Theme song for the 13th African Games started with a list of three hundred entries which was shortlisted to ten by a team of music experts and further pruned down to three, out of which the eventual winner, Oshogbo, was selected.
On May 22, 2023, the criteria for entry into the competition, as well as, the prize monies were published on the Daily Graphic.
The LOC now owns the exclusive rights to the Theme Song, per the rules of engagement.
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