In a night that solidified its position at the forefront of Ghana’s advertising and marketing industry, EchoHouse won an impressive array of awards at the 17th Advertising Association of Ghana (AAG) Gong Gong Awards.
The highlight saw EchoHouse crowned the Media Agency of the Year with a platinum award, a testament to its comprehensive excellence across various disciplines.
The prestigious Media Agency of the Year award was a culmination of EchoHouse’s outstanding performance, securing Gong Gongs in critical categories including Media Craft, Social & Influencer, Integrated Campaign, and Public Relations. This overarching victory underscores the agency’s innovative strategies and impactful campaigns that resonate deeply with the target of its brand partners.
Beyond the top honour, EchoHouse’s creative prowess was recognised with multiple individual campaign awards:
- Gold for Digital Branded Content: The heartwarming Barima Nkwan (Father’s Day Campaign) for GB Food’s Pomo Tomato paste captivated judges and audiences alike, earning a coveted Gold Gong Gong for its exceptional digital storytelling.
- Gold for Best Use of Social Media: Closeup Move Makers demonstrated EchoHouse’s mastery of social engagement, earning another Gold for its dynamic and effective social media strategy.
The agency also celebrated a series of significant Silver and Bronze wins, showcasing their versatility and consistent delivery of high-impact work:
- Silver for Guinness – Real G’s Dads: This campaign earned recognition for its compelling narrative and execution that celebrated the bond between fathers and daughters. EchoHouse further secured a Bronze for the same campaign under the “Best Social Content Marketing” category, highlighting its multi-faceted success.
- Silver for Excellence in PR Craft: The iconic Tidal Rave Festival was lauded for its exceptional public relations craftsmanship. The festival also secured a Silver for “Excellence in Brand Experience”, proving its ability to create memorable consumer interactions.
- Silver for Excellence in Social & Influencer Campaign: The Pepsodent Abusua Campaign was celebrated for its strategic and effective use of social and influencer marketing.
- Silver for Telecel Cell Time (Father’s Day): Another impactful Father’s Day initiative, this campaign received a Silver Gong Gong for its effective communication.
- Bronze for Excellence in Brand Experience: The Pepsodent Charcoal Launch was recognised for its innovative approach to brand activation and consumer engagement.
- Bronze for Access Bank – A Sandal More: This campaign saw Access Bank lead a strong community impact and also demonstrated EchoHouse’s ability to craft meaningful and effective messages for diverse clients.
“We are incredibly humbled and proud of this recognition from the AAG Gong Gong Awards,” said the CEO of EchoHouse, Beryl Agyekum Ayaaba.
“We believe in crafting campaigns that not only achieve business objectives but also connect with people on a deeper level. This achievement motivates us to continue pushing boundaries and setting new benchmarks in the industry,” she added.
“These awards are a testament to the hard work, creativity, and dedication of our entire team and the trust our clients place in us,” Israel Laryea, who is the Executive Head of Influencer Africa, which is a set-up by EchoHouse, also said in an interview.
“EchoHouse’s consistent ability to blend strategic insight with creative execution is truly remarkable. Our wins across such a diverse range of categories, particularly in social and influencer campaigns, highlight our deep understanding of modern communication and our unwavering commitment to delivering impactful results for our clients,” Israel Laryea added.
EchoHouse’s remarkable performance at the 17th AAG Gong Gong Awards firmly establishes it as a powerhouse in Ghana’s creative landscape, poised for continued innovation and success in the years to come.
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DISCLAIMER: The Views, Comments, Opinions, Contributions and Statements made by Readers and Contributors on this platform do not necessarily represent the views or policy of Multimedia Group Limited.
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