Imagine this: the president of the most powerful country in the world, the prime minister of the most influential monarchy, and the UN Secretary-General all dancing to a pop song whose lyrics they don’t even understand.
Well, you don’t have to imagine it — it happened.
Barack Obama, David Cameron, and Ban Ki-Moon all joined what today would be called the Gangnam Style Challenge. Unsurprisingly, the official music video became the first ever to hit two billion views on YouTube. It reached the milestone on June 1, 2014.
Just three weeks later, 2014 gave us another moment of madness.
Luis Suárez sank his incisors into Giorgio Chiellini during a World Cup group-stage match. It was an unforgettable image: Suárez clutching his teeth in mock innocence while Chiellini clutched his shoulder in agony. Suárez received a nine-match ban, but the moment lives on in football infamy.
Man-meat: Luis Suarez bit Giorgio Chiellini at the 2014 World Cup
That same chaotic month, while Suárez was busy perfecting his impression of a Dracula reboot, Mas-Ud Didi Dramani had his teeth sunk into something more constructive: the bibs and cones at Asante Kotoko.
He led the Porcupine Warriors to their first-ever domestic double by winning the league and FA Cup, capping off a stretch where he won three major trophies in two seasons.
After delivering Kotoko’s most successful domestic campaign in history, Didi spent the next five years working with Ghana’s national teams. Since 2019, however, he has transformed into something more than just a coach. He has become a full-fledged football executive. That transformation is precisely why Hearts of Oak are shortchanging themselves by appointing him only as head coach.
A Misunderstood Appointment
Hearts made this appointment while the club’s much-touted Kpobiman project is still little more than decent accommodation and a few training pitches. Its true essence, elite talent development, has been neglected.
Meanwhile, the senior team just finished another trophy-less season, their 13th in the past 15 years. Yes, 13 barren seasons out of 15.
It’s fair to assume that appointing Dramani is part of the board’s attempt to end the drought. But even if that’s the intention, naming him head coach is like selling a 1955 Mercedes-Benz 300 SLR Uhlenhaut Coupé for $200,000 just because it looks old. Someone who knew its true value sold it for $154 million.
That’s what FC Nordsjælland and, later, the Right to Dream Academy saw when they brought in Didi Dramani.
At Nordsjælland, he was responsible for synchronizing the club’s various youth teams. He also oversaw the acclimatization program for players coming from the Right to Dream Academy in Ghana. Two years later, he was appointed Head of Football at Right to Dream. This role placed him in charge of scouting, technical recruitment, and overall football operations.
In short, when it comes to managing elite, professional football structures, few Ghanaians are better prepared than Mas-Ud Didi Dramani.
Didi Dramani took charge of training sessions at Kpobiman on Tuesday
The Role He Deserved
Ideally, Didi should have been made General Manager, Director of Football, or Head of Football Operations — any role that maximizes his experience, network, and strategic brain.
Hearts need someone to build and oversee a modern footballing structure: one that spans youth development, recruitment, and coaching philosophy.
At Right to Dream, Didi helped maintain the best scouting network in West Africa. He helped create a training program that transformed raw, passionate teenagers into players courted by elite clubs worldwide.
Hearts, in contrast, don’t even have Under-12, Under-14, Under-15, or Under-17 sides. The club operates only a senior and youth team. That’s it.
If given the power to shape things from the top, Didi could develop a modern talent identification system along with a network of scouts and coaches unified by a clear philosophy. When such a foundation is in place, the head coach — whether Didi or someone else — becomes the executor of a clearly defined vision, not a firefighter in a crumbling building.
That is how serious clubs are built. That is how football institutions last.
A Wasted Opportunity
But instead of empowering Didi to reform the system, Hearts have asked him to deliver short-term success with an underperforming squad and overpriced players who wouldn’t make the bench at Right to Dream.
It’s been 10 years since Crimea’s pro-Russia natives clung to their decision and fought off a Western-backed resistance. For better or worse, they stayed the course.
Didi Dramani, however, faces a very different adversary: a self-destructive institution slowly eating away at everything it claims to stand for. Like a lysosome, it digests itself from the inside.
The question is: will Hearts allow Didi to save it from itself?
You know the answer as well as I do.
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DISCLAIMER: The Views, Comments, Opinions, Contributions and Statements made by Readers and Contributors on this platform do not necessarily represent the views or policy of Multimedia Group Limited.
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