This October, Delta is turning pink in honor of Breast Cancer Awareness Month, continuing its two-decade partnership with the Breast Cancer Research Foundation (BCRF). From airport gates to aircraft cabins, Delta employees are rallying to raise funds and awareness in the fight against breast cancer.
Since 2005, Delta employees and customers have raised more than $33 million for BCRF, helping fund 132 research projects and 660,000 hours of critical research. In the past year alone, Delta reached a record-breaking milestone, raising $5 million — a powerful reminder of what can be accomplished together.
Supporting breast cancer research is more critical than ever. In 2025, an estimated 319,750 people in the U.S. — including 2,800 men — will be diagnosed with breast cancer. Thanks to organizations like BCRF, groundbreaking advancements are being made. BCRF provided support for Clairity Breast, the first FDA-authorized AI-powered platform that predicts a woman’s five-year breast cancer risk using a standard mammogram. This innovation is paving the way for more personalized, equitable, and earlier detection — especially for younger women.
With over 4 million survivors in the U.S. today, continued investment in research is helping improve survival rates and close racial disparities in outcomes. Every donation helps accelerate progress and brings us closer to a future without breast cancer.
“For many of us, breast cancer is personal,” said Kristen Manion Taylor, SVP – In-Flight Service. “We’ve fought it, stood by loved ones through it and united as a community against it. The strength and support of the Delta family makes that possible.”
On Sept. 22, Delta celebrated with 180 employee survivors, fighters and supporters aboard its annual Breast Cancer One charter from Atlanta to Salt Lake City. More than a tradition, the flight reflects Delta’s unwavering support for employees navigating breast cancer and stands as a symbol of unity, resilience and hope within the Delta family.
“Delta’s extraordinary partnership over the past 20 years has fueled groundbreaking research and brought us closer to ending breast cancer,” said Donna McKay, President and CEO of BCRF. “Together with Delta employees and customers, we’ve turned compassion into action. We are deeply proud to stand with Delta as they mark this incredible milestone.”
As Delta celebrates its 100th anniversary, the airline remains committed to supporting organizations like BCRF that drive meaningful change. Customers are invited to join in the effort throughout October, both in the air and on the ground.
ON BOARD
Throughout October, Delta customers have the opportunity to support the BCRF while in flight with 25% of proceeds from all onboard food and beverage purchases being donated to BCRF. Featured Pink Drinks listed below go even further, with 100% of sales directly supporting breast cancer research.
- Minute Maid Pink Lemonade: A sweet and sunny twist made with real lemons — a refreshing classic that supports a powerful cause.
- Pink Ribbon Refresher: A vibrant blend of Sprite®, Minute Maid® Pink Lemonade and a splash of cranberry juice inspired by the real change made in the fight against breast cancer. Customers may choose to enjoy it as a mocktail or add a spirit of their choice.
- Pink Promise Punch: A crisp combination of Seagram’s® Ginger Ale, Minute Maid® Pink Lemonade and apple juice. Served as a mocktail or cocktail, this drink is a toast to hope and progress in breast cancer research.
- Une Femme Sparkling Rose: Back by popular demand, Une Femme’s sparkling rosé is more than a celebration — it’s a commitment. A portion of proceeds from each bottle supports efforts to end breast cancer.
Customers can also make direct donations on board using credit or debit cards, with flight attendants collecting contributions throughout the month.
IN THE LOUNGES
Throughout October, Delta customers visiting Delta Sky Clubs or Delta One Lounges will be offering a limited-edition “Pretty in Pink” drink. In addition to enjoying this special drink, guests will find a QR code, making it easy to donate directly to BCRF.
Every sip and every scan help fuel vital research and support those impacted.
ONLINE
Throughout October and year-round, customers can donate funds by visiting delta.com/BCRF and miles through SkyWish, the charitable arm of Delta’s SkyMiles and frequent flyer program, which allows Delta and its SkyMiles members to donate miles to charitable organizations worldwide.
BCRF’s investigators depend on our support to make discoveries, mount clinical trials and keep their labs in full operation all year long. Carry us closer to the cure by supporting BCRF today.
About BCRF
Founded in 1993 by Evelyn H. Lauder, the Breast Cancer Research Foundation (BCRF) is the largest private funder of breast cancer research in the world. By investing in the best minds in science to examine every aspect of the disease from prevention to metastasis —and fostering cross-disciplinary collaboration — BCRF is accelerating the entire field and moving us closer to the answers we urgently need to be the end of breast cancer.
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