The beauty industry is not just about glamour—it is a major driver of global economies, generating over $300 billion annually.
In Ghana, beauty services ranging from hair braiding to skincare and makeup are creating jobs, empowering young entrepreneurs, and reshaping lifestyles.
Yet, while the sector continues to grow in popularity and sophistication, industry experts say a crucial element is missing: formal education and professional training.
One such voice is the CEO of Delaganza, Wosinu Gadri—also known as Dela—who, at the launch of the Ghana branch of Delaganza Beauty Salon in East Legon, called for government intervention to raise industry standards through the establishment of beauty schools.
“It’s something I’ve observed for a long time, and it’s my next project. I want to establish an academy, but the government also needs to provide dedicated beauty schools. In Ghana, most apprentices train in salons, so if the salon owner hasn’t learned the right foundations, the apprentice picks up the same habits. But if the training starts in a proper school with the right knowledge, the entire industry will benefit. The government must step up and create more schools to train beauticians so young people can learn properly and have equal opportunities,” she said.
According to her, while there is no shortage of talent in the country, the informal nature of training leaves gaps in technical skills, customer care, and international standards—issues that structured education could address.
“The beauty industry has improved a lot, but there is still room for growth. I’ve noticed that while we open beautiful and fancy salons, we often neglect the practical aspects—like customer service, technical knowledge, and the actual work. That’s what needs improvement,” she added.
Delaganza, a well-known brand in the Netherlands, is now establishing roots in East Legon, Ghana—combining international experience, style, and training to offer not just beauty services but a new standard for the local industry.
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