Some creative years are built quietly.
Others arrive loudly, suddenly, and everywhere at once.
For Moliy, 2025 was the year momentum met visibility. A year where a single record unlocked global attention and transformed her from a rising act into an unmistakable international presence.
This was not just about a hit song. It was about timing, platforms, and the speed at which culture now travels.
A Viral Moment That Refused to Stay Small
Moliy’s 2025 took shape with the release of “Shake It To The Max.” What began as a strong record quickly evolved into a global digital moment.
The remix, featuring Jamaican heavyweights Shenseea and Skillibeng, pushed the song far beyond Ghanaian borders. Within weeks, it had sparked a TikTok dance challenge that crossed continents, generating millions of user-created videos and introducing Moliy to audiences who may never have encountered her work before.
This was the anatomy of modern breakout: sound, platform, and participation moving together.
From Viral to Validated
What made Moliy’s year stand out was not just virality, but how quickly it translated into real-world recognition.
In 2025, “Shake It To The Max” secured spots on TikTok and Spotify’s global summer lists, while follow-up releases like “Body Go” with Tyla and “Goodbye (Kweku)” kept her presence consistent beyond one moment.
Instead of fading after the initial surge, Moliy remained visible, signaling strategic pacing rather than reliance on chance.
Global Stages, Not Just Global Screens
As the digital wave grew, Moliy stepped fully into international performance spaces.
In 2025, she appeared at major venues and festivals across Europe and North America, including performances in Paris and Brooklyn, and a historic appearance at Reggae Fest alongside Vybz Kartel, Shenseea, and Skillibeng.
These moments marked a shift; Moliy was no longer only trending online, she was being booked, billed, and received as part of global live culture.
Breaking Ground for Ghanaian Female Artists
One of the defining milestones of Moliy’s year came when she became the first Ghanaian female artist to perform on the BET Awards main stage.
That moment carried weight beyond personal achievement. It expanded the visibility of Ghanaian women in global pop spaces and repositioned Moliy as both a cultural representative and a modern export.
Recognition followed: Billboard Africa honors, chart placements, and international certifications reinforced the legitimacy of her rise.
The Global Digital Moment Archetype
Moliy’s 2025 reflects a growing creative pattern; the Global Digital Moment.
This archetype is defined by artists who understand how online culture, collaborations, and timing intersect. It is less about traditional industry pathways and more about agility, moving fast, staying visible, and converting attention into opportunity.
Her year demonstrates how Ghanaian artists can now break through not by waiting for permission, but by meeting global audiences where they already are.
About the Curator
Creative Canvas is curated by Noella Kharyne Yalley, a broadcast journalist and media professional focused on culture, storytelling, and Ghana’s creative economy.
For editorial enquiries: [email protected]
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