Madrid, Spain – 1 October 2025 – Olympic Channel Services (OCS) is pleased to announce the appointment of Benny Bonsu as Chief Content Officer, effective 1 October.
Bonsu succeeds Mary Byrne, whose leadership has played a key role in the development of Olympics.com and the growth of OCS content capabilities.
Over the past five years, Bonsu has been at the forefront of shaping the editorial vision of OCS, leading teams through milestone Olympic events including Beijing, Gangwon, Paris, and now preparing for Milano Cortina 2026, Dakar 2026, and LA28. She brings a wealth of experience and a rare ability to combine long-term editorial strategy with hands-on execution.
Bonsu is highly regarded for her expertise in digital growth and content optimisation, ensuring Olympic stories reach and resonate with audiences worldwide. Her track record spans strategic planning, cross-platform storytelling, and building commercial partnerships, underpinned by her in-depth knowledge of SEO and the evolving digital landscape.
Beyond her professional expertise, Bonsu is widely recognised for her commitment to diversity, representation, and cultural fluency in engaging global audiences. These qualities, alongside her proven leadership, make her exceptionally well placed to take on this role.
As Chief Content Officer, Bonsu will oversee all content teams at OCS, ensuring that output reflects the spirit of the Olympic Movement, deepens audience engagement, and aligns with the International Olympic Committee’s strategic priorities.
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