BTL Marketing Solutions, a leader in Ghana’s marketing and advertising industry, has officially rebranded as Beyond The Line, marking its evolution from a traditional BTL agency to a full-fledged marketing tech company. This transformation, coinciding with the company’s 12th anniversary, reflects its expanded scope, offering a 360-degree marketing suite that integrates Above-the-Line (ATL), Below-the-Line (BTL), digital marketing, experiential marketing, market research, technology, and data-driven solutions.
For over a decade, Beyond The Line has been at the forefront of brand innovation and consumer engagement, working with Global and renowned brands including Telecel, X (formerly Twitter), Nestlé, Wahu Mobility, Rickett, Widu, Shell, Nivea and many more. With this new identity, the company reinforces its commitment to blending technology, creativity, and data to deliver impactful marketing solutions.
Going ‘Beyond’ is more than just a name change – it is a statement of intent. It signifies a larger vision, a bolder approach, and a deeper commitment to marketing excellence. It means moving beyond traditional marketing into a world where artificial intelligence, automation, and data analytics shape consumer engagement. It represents an expanded footprint that goes beyond Ghana, positioning the company as a key player in the pan-African marketing space. It is about crafting not just campaigns but immersive brand experiences that drive engagement, conversion, and lasting loyalty.
“Our journey from Below to Beyond is a reflection of how far we’ve come and where we are headed. We are embracing the future of marketing – one that merges strategy, technology, and execution to create powerful connections between brands and consumers,” said Elloeny Amande, Group CEO.
“We started with a vision to create meaningful brand engagements that impact lives. Twelve years on, that vision has transformed businesses, empowered talents, and uplifted communities. Beyond the Line reflects this impact and our evolution into the next phase of marketing, where technology, innovation, and human connection come together to drive even greater change.” – Gabriel Appiah, Co-founder.
This rebrand signals a new era for the company, emphasizing digital transformation, artificial intelligence, and emerging marketing technologies to help brands connect, engage, and grow in an ever-evolving landscape.
As Beyond The Line embarks on this next chapter, it remains committed to pushing boundaries, driving innovation, and delivering measurable success for its clients.
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