Today, Global Afropop trailblazer Adekunle Gold releases his long-awaited sixth studio album, FUJI, available now worldwide on all digital platforms.
Alongside the album, he shares “Believe” as the project’s focus track—an undeniable pop-Fuji anthem that captures the spirit of desire and devotion at the heart of the record. LISTEN HERE.
Fans can also pre-order a special limited-edition vinyl of FUJI on October 6th, 2024. Watch the album trailer HERE.
The album’s rollout included a run of acclaimed singles, each with visuals:
Obimo
Coco Money
Bobo
Believe (focus track)
“Believe” is the most pop-forward record on FUJI—a sleek, melody-driven track that flips a standout sample into an arms-raised chorus designed for global stages. Stripped of heavy Yoruba percussion but rich in harmonies and emotive vocal layers, the song embodies Adekunle Gold’s vision: pop music reimagined through a Fuji lens. The track serves as a gateway into the album’s narrative of hustle, rebirth, and expression.
In his sixth and latest album FUJI, Adekunle Gold holds a mirror to his emotions in a way he has never done before. While previous projects explored desire, fame, and self-defined success, here Gold is pensive, honest, and precise, weighing the clashing emotions of triumph, grief, and reinvention.
Across its tracks, FUJI oscillates between celebratory moments suffused with confidence and intimate reflections that reckon with loss—most notably the passing of his father—and the journey of rediscovering himself. It is a beautiful and ambitious sonic feast, weaving together soul, R&B, Afropop, Apala, and Fuji.
At its core, FUJI is about openness. Rooted in a genre that historically thrived on unfiltered truth, Adekunle Gold lays his desires, fears, philosophies, and reflections bare, embodying the ethos of Fuji music while reimagining its form for today.
Equally significant is Gold’s reconnection to his Yoruba heritage and royal lineage, which reframed his relationship with his identity and artistry. As with each stage of his career—from the storytelling of About 30 to the invention of Afro Pop Vol. 1 and the cultural reimaginings of Catch Me If You Can and Tequila Ever After—FUJI represents a man reborn. It is the sound of Adekunle Gold sitting inside his feelings, reconciling with the past, and emerging with a clearer vision for his artistry and legacy.
Tracklist:
- Big Fish
- Don Corleone
- Bobo
- Coco Money
- Believe
- My Love Is The Same
- Love Is An Action
- Many People
- Attack
- Only God Can Save Me
- Lailo
- Oba
- Simile
- I’m Not Done
- Obimo *Bonus*
Beyond music, Adekunle Gold continues his philanthropic mission through the Adekunle Gold Foundation. Its flagship initiative, 5 Star Care, launched earlier this year, provides free health insurance to 1,000 people living with sickle cell disease in Nigeria.
Developed in partnership with the Lagos State Health Management Agency (LASHMA), Sickle Cell Advocacy and Management Initiative (SAMI), and the Lagos State Ministry of Health, the initiative underscores AG’s lifelong advocacy for care, dignity, and empowerment.
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