Cardi B added another headline to an already busy year by setting a new Guinness World Record for the most drone deliveries in one hour, and the stunt is a masterclass in modern music marketing.
The rapper teamed with drone delivery company Wing and Walmart to fly signed copies of her new album Am I the Drama? across the Dallas Fort Worth area in Texas, delivering 176 signed CDs to fans in a single hour.
Guinness World Records confirmed the milestone on social media, noting the official tally of 176 UAV deliveries across multiple locations.
The packages were dispatched from a local Walmart and dropped at fans’ doorsteps by Wing’s fleet during a tightly timed promotional window.
Why the stunt matters
At first glance the act is pure spectacle.
At a deeper level it is smart marketing that hits several notes at once.
It creates a memorable headline, it turns a physical object into a collectible, and it uses technology to make fans part of the story.
The result is oxygen for the album news cycle that streaming numbers alone rarely buy.
Cardi’s team turned a traditional promo into a high tech event that rewards superfans with a tangible keepsake.
Signed CDs are now a novelty item in a streaming era, and limited run physical releases perform well as merch, press fodder and viral content.
Pair that with a world record and you have a campaign that dominates social feeds, broadcast outlets and conversations for days.
A blueprint for labels and artists
The collaboration also underlines how artists can partner beyond the music industry.
Working with Wing and a national retailer like Walmart amplified reach and added operational muscle.
For labels, the stunt illustrates another promotional playbook: combine limited physical drops, experiential marketing and headline-grabbing partnerships to cut through an increasingly noisy marketplace.
The delivery record is unlikely to change how most listeners consume music.
Yet it shows that physical formats remain culturally valuable when used as part of a wider strategy.
The stunt also gives retailers and tech partners a fresh way to participate in releases beyond shelf space and banner ads.
What it means going forward
Expect more artists and labels to experiment with unusual rollouts.
Drones, pop-up experiences, collectible physical items, and coordinated retail drops are inexpensive compared with global ad buys, but they generate earned media that feeds streaming and ticket sales.
For fans, it is also a reminder that new music can still feel like an event.
Cardi B’s record is a clever blend of spectacle and salesmanship.
It proves that in 2025, well executed physical moments still move the needle.
The music industry will watch closely to see who copies the play and how these micro events translate into long term engagement and revenues.
For now, Cardi B can add Guinness World Record holder to a resume full of headline-making moves.
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