Fidelity Bank has reintroduced its popular “Sika Bumm” promo, with the latest iteration dubbed “Sika Bumm Reloaded” aimed at empowering customers to build a savings culture while also encouraging financial stability.
The Sika Bumm Reloaded campaign offers a refreshed prize pool with enhanced rewards, designed to reward customers for their loyalty and to help them grow their savings.
A statement issued by the bank said that with this campaign, Fidelity Bank aims to make saving money rewarding and enjoyable. Customers can participate by opening or maintaining any savings or current account and performing qualifying transactions.
The qualifying transactions include deposits, account-to-wallet transfers, mobile money transactions, and bill payments, among others.
For every GHS 500 saved and maintained in a customer’s account, the customer earns one life point.
It was explained that the promo framework is points-based, with life points accrued translating into opportunities to win prizes. The Managing Director of Fidelity Bank, Julian Opuni, expressed his excitement about the campaign, noting that it reflects the bank’s commitment to rewarding customers for their loyalty.
He said the Sika Bumm Reloaded promo is designed to encourage customers to cultivate a habit of saving, which can truly transform their financial well-being.
Mr. Opuni added that, “We believe that our customers deserve to be rewarded for their prudent financial behaviour, and this campaign is our way of showing appreciation. The more our customers save, the more they stand to win.”
Prizes for the campaign include cash rewards, smartphones, data, fuel coupons, and shopping vouchers. Winners will be selected through transparent draws, which will be conducted at various intervals during the campaign period.
Fidelity Bank will notify winners via SMS and phone calls, urging customers to be vigilant about fraud and to only respond to official communications from the bank.
The campaign is expected to run for 6 months, and Fidelity Bank has encouraged both existing and new customers to participate and enjoy the benefits of saving while standing a chance to win exciting prizes.
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