Management of Nhyira FM, a Kumasi-based subsidiary of the Multimedia Group, is initiating several social projects at orphanages in the Ashanti region.
The legacy projects, starting in 2024, are aimed at leaving imprints and impacting lives in line with the company’s corporate social responsibility of uplifting communities.
This was revealed by the management of the station at this year’s ‘Nhyira Abodoo’ charity event. It was a joyous moment at the forecourt of Nhyira FM as beneficiaries from less-endowed homes were gifted and fed by the Kumasi business unit of The Multimedia Group.
Scores of benevolent individuals and groups thronged the premises of the station and donated assorted items and money to aid the annual ‘Nhyira Abodoo’ philanthropic activity.
Twenty-five orphanages in the Ashanti region shared among them 150,000 Ghana cedis as well as clothes, food, drinks and confectioneries.
The ‘Nhyira Abodoo’ project is an annual support scheme of Nhyira FM to empower the less-privileged in society.
The event left many beneficiaries, including children, the physically challenged, widows and widowers with smiles.
The host of Obra show on Nhyira FM, Mama Efe Amanor spearheaded the event.
“We do not know what the year holds for us, but people must not despair. This year has been challenging, but we must keep good faith and continue to press on,” she said.
For more than two decades, the management of the radio station has held the event to support people.
Beneficiaries were grateful to Nhyira FM for the kind gesture.
“God bless everyone who donated to us today. Times are hard. Getting money to feed the orphans doesn’t come easy. But what you’ve done today would help us a lot,” a representative from one of the orphanages said.
Meanwhile, the company plans to embark on a host of social programmes to improve the lives of the vulnerable in 2024.
Programmes Manager of Nhyira FM, Benjamin Ocran explained the motive behind the legacy project while calling for support from corporate institutions and individuals.
“We want to provide laptops, schools, water facilities and others to these homes. We will need the support of benevolent individuals and corporate institutions to embark on this project,” he said.
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