Culture and tourism curator, Frederick Kofi Deladem Dro, has urged stakeholders to provide more support for content creators using digital platforms to showcase Ghana.
The founder of Ghana is Beautiful revealed that content creators play a vital role in promoting Ghana’s culture, tourism, and creative industry to the world.
He said this on GTV’s Breakfast Show on February 25, 2025.
However, they face significant challenges, including high data costs, limited monetization opportunities, and a lack of local brand partnerships.
“Content creators are marketing Ghana to the world, yet many of us struggle to sustain their work due to financial and structural limitations. If we truly want to push Ghana’s global image, we need to invest in the people telling our stories,” Frederick emphasized.
He highlighted that tourism and cultural content, in particular, require extensive resources, from travel expenses to equipment and production costs. Despite their efforts, many creators receive little to no funding, making it difficult to maintain consistency and quality.
Frederick called on the government, corporate brands, and tourism agencies to collaborate with content creators, providing sponsorships, grants, and advertising partnerships to help sustain their work. He also stressed the need for policies that make it easier for Ghanaian creators to monetize their content on international platforms and reduce internet costs, which remain a major challenge.
“We sell Ghana and we believe there should be support for us to access. We call on the hotels, internet services providers, transport service providers, traditional and cultural councils, the tourism ministry to set up help desks to support so that we can continue to sell Ghana.”
He also called for digital content creators to come together and have a common voice in addressing challenges facing this fast-growing industry.
“I believe if content creators could come together and then, we can have a united voice, we can come up with solutions to our work simple.” He spoke.
Other panelists, Jessica D. Kassah and Mercy Adjorlolo, echoed the need for structured support systems, urging brands to recognize the value of influencer marketing and digital storytelling in shaping Ghana’s global appeal.
Ghana is Beautiful is a tour services provider, content productions and distributions, event and brand promotions.
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