Primetime Productions’s National Science and Maths Quiz (NSMQ) on the Joy News and Joy Prime TV channels have been awarded the Chartered Institute of Marketing Ghana-New Media Campaign of the Year 2022.
Winning the award is indeed a significant recognition of the Quiz programme’s contributions to education and intellectual engagement.
The NSMQ plays a vital role in promoting science and mathematics education and fostering intellectual curiosity among students in Ghana.
Such an award underscores the program’s importance and effectiveness in achieving these goals.
It also highlights its positive impact on the country’s educational landscape.
This recognition is well-deserved and demonstrates the value of initiatives that encourage learning and critical thinking in science and mathematics.
A citation by the institute which came with the award said, “In a bid to move away from the conventional way of reaching your target audience, you opted to shift the paradigm of modernisation, all towards revolutionising the communication space.”
CIMG stated the novel ways that Primetime Productions, creatively deployed the campaign to achieve a list of objectives.
The Institute noted; “audience engagement and reach, global exposure, cost-effective production, data collection and analytics, partnership and collaborations, brand modernisation, feedback and improvement, competition and differentiation; which hitherto was done via traditional media.
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