Esther Cobbah Urges People To Use Their Skills To Serve

esther cobbah urges people to use their skills to serve

Ms. Esther A.N. Cobbah CEO of Stratcomm Africa

Madam Esther Cobbah, Chief Executive Officer, Strategic Communications Africa (Stratcomm Africa), says Ghana must continue to build a society, where individuals use their talents to serve all people regardless of setbacks.

She said, “systems may not work, structures may not work, prices may be up, the country may just not be working but let’s use our talents and skills to serve people and our creator even in the face of adversity.”

Madam Cobbah said this during the launch of her book “Dare To Be,” that captured the lives, works and businesses of six young Ghanaian women entrepreneurs, who keep expanding the frontiers of human development despite their challenges.

The women are Kafui Danku, film maker, author, and founder of Abc Pictures Ltd; Freda Obeng-Ampofo, a programme management gem, and CEO of a Shea butter processing entity, KAE ME and Awura Abena Agyemang, CEO of WEAR Ghana Ltd.

The rest were Emi-Beth Quantson, CEO of Kawa Moka Coffee, a processing entity; Aisha Ayensu, Founder of Christie Brown, an internationally acclaimed fashion label and Vera Hamenoo-Kpeda, known in the music industry as Mz Vee, afropop and dancehall singer.

The 86-page book is a compilation and celebration of the six outstanding Ghanaian women in their entrepreneurial journeys in film, fashion, music, cosmetic, and food industries.

In the book, they shared their experiences, lessons, as well as words of advice for people in similar circumstances.

They believed the compilation of experiences could motivate other women to be their most authentic selves, leveraging their resources, no matter how limited, to the best of their capabilities.

Speaking about her motivation in writing the book, Madam Cobbah, said the experiences of the women resonated well with her, where numerous women in Ghana run enterprises that started in homes, in front of their houses, in the markets, in kiosks, small and large offices.

“Their stories need to be told. The more we project enterprise through such sharing of stories of entrepreneurs, the more we can expect the development of a culture of entrepreneurship in Ghanaian society,” she said.

The CEO said what is portrayed through the experiences of the young female entrepreneurs – their strivings to build their businesses, their resilience in the face of adversity, their joys in success and their unrelenting quest for excellence are worth celebrating.

“Resilience in the face of adversity is something that I particularly relate to; I am reminded of the life of my mother, Mrs Victoria Adwoa Asaawa Cobbah. I was blessed to have had a front row seat in what I call her school of entrepreneurship,” she added.

Madam Freda Obeng-Ampofo, one of the celebrants, in sharing her experience with the audience, said, “people should always find gap in every situation and make a business out of it.”

“People use shea butter but nobody wants to have the scent of shea butter when they use it so I found that gap and added value to it,” she said.

MzVee, advised young people, particularly those with budding talents to be patient, learn and develop, adding that they could be taken advantage of.

The Afropop singer said anyone with a goal could only attain that if the person works extra to be at the top because competition in every sphere of life is keen.

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