
The entrepreneurial spirit of Ghana is set to collide with pure musical energy tonight, Sunday, November 2, 2025, as the Ecobank-JoyBusiness SME Fair prepares for its spectacular grand finale today.
After a buzzing Day 1 and Day 2 with mega bonanzas that saw over 2,000 visitors and the surprise endorsement of rapper Edem, all roads lead to the Ghud Park at the Accra Mall, where chart-topping gospel sensation Perez Muzik and high-energy rapper Tulenkey will take the stage.
The fair, which features more than 160 vendors showcasing everything from agro-processing to fashion, has proven to be a critical platform for stimulating economic activity.
Tonight’s electrifying performances, which follow displays by Keche and Kwan Pa on the previous days, are strategically scheduled to sustain and amplify the massive foot traffic, ensuring maximum visibility and sales for participating SMEs.
The fair, spearheaded by JoyPrime and sponsored by Ecobank, is fully stocked with essentials and luxuries alike, including:
- Retail & Home: Footwear, clothing, high-quality detergents, household items, and electrical gadgets.
- Beauty & Wellness: Specialised hair products, cosmetics, and personal care items.
- Agribusiness & Food: A wide range of food products and processed goods.
- Service Sector: Financial institutions, service providers, and sector stakeholders offering consultations and packages.
Participants have ample time to network, shop, and catch the live music. Furthermore, the entertainment factor is designed to complement the significant business incentives available:
Exhibitors are offering price cuts of up to 70% on select products and services.
The combination of high-stakes commerce and high-profile entertainment ensures that the Ecobank-JoyBusiness SME Fair 2025 is not just an exhibition but a thriving marketplace and a major weekend event.
If Day 2’s “massive turnout” is any indication, tonight’s performances by Perez Muzik and Tulenkey will be the sound of successful business being done across the capital.
The Ecobank-JoyBusiness SME Fair is sponsored by Ecobank, MTN, Sintex Tank, Wintiz Special Gari Mix from JW Foods, Ghana Export Promotion Authority (GEPA), Greenbox Sewage, and DPS Pipes.
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