StarTimes has promised to increase the number of live matches in the upcoming Ghana Premier League.
The Chinese firm wants to improve the number of 60 live matches last season due to the arrival of a new OB van.
The media rights owners intend increasing the matches to 94 matches this season.
”Together with our free to air television partners, we televised 60 live games to Ghanaians. As media rights holders of the league, our objective is to attract the football fans and increase the commercial clout of the GPL to swell its value on television,” Head of Marketing of StarTimes Ghana Miss Akorfa Djankui said.
”It is in the pursuit of this that we are increasing the number of live games on TV from the 60 games we did last year to about 94 in this season.”
Startimes has also announced there will be live matches on three free-to-air local stations.
”The live games will be telecast live on the StarTimes Sportlife channel which is available to over 10million viewers in 30 African countries. Our free-to-air partners for this season will be Max TV, GTV and GTV Sportsplus,” she added.
”To further enhance our GPL brand, we have identified some value additions that would be introduced in our broadcast this year to help optimise the potential of the league and to create a business environment for potential advertisers to showcase their products for desired responses from all television audiences.”
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