Nestle introduces new Maggi DeDeeDe with Natural and Common Ingredients into the Ghanaian Market
As part of its commitment to support governments in its efforts to provide safe and quality nutrition for individuals and families to ensure wellbeing at all stages, Nestlé Ghana has launched a new variant of MAGGI® Known as “MAGGI DeDeeDe” onto the Ghanaian market. It is made of shrimp, garlic, fish and other natural ingredients and fortified with micronutrients, the product fulfills the brands commitment of using more familiar and common ingredients.
Managing Director of Nestlé Ghana, Philomena Tan, shared the company’s commitment to continue providing quality and nutritious choices that will contribute to the growth and wellbeing of Ghanaians.
“As a Nutrition Health and Wellness Company, we have a purpose to enhance the quality of life and contribute to a healthier future of consumers. We believe that we can achieve this purpose through the provision of product choices that have been developed through innovation and scientific findings,”
She added that Nestlé is committed to using ingredients rich in vitamins needed for the wellbeing of consumers.
“Nestle, continues to innovate and bring to the market new product offerings in line with our commitment to provide healthier and tastier food choices that are fortified with nutrient to complements the nutritional needs for growth and wellbeing of Individuals and Families”.
As the world’s leading Nutrition, Health and Wellness Company, Nestlé commits to fortify its products with micronutrients. Maggi Bouillons produced in the Central and West Africa region are fortified with Iron to help address micronutrient deficiencies prevalent in the region.
Business Executive Officer, Culinary in Nestlé Central and West Africa, Dominique Allier, reiterated the brand’s commitment to “use more familiar and common ingredients, increase local sourcing and build local economy; Raise awareness about healthy lifestyles, cooking and diets; and improve the nutritional profile of our products. By fortifying Maggi bullions, Nestlé is able to be part of the solution to reducing micronutrient deficiency in Ghana”.
He is convinced that MAGGI DEDEEDE will contribute to fulfilling Nestlé’s purpose, of “enhancing quality of life and contributing to a healthier future”.